Be My Valentine
Be My Valentine

Be My Valentine

UM team and BEKO worked on making the 2020 Valentine’s day a special date for couples by giving them gifts and love vibes.

From February 11 to February 14, we created a campaign with two directions:

  1. We created graphic video to spread a Valentine’s vibe from the brand with words “I Love You” in many different languages and created mood that there are no limits in languages to express the love:
  • Georgian – მიყვარხარ; Italian – Ti amo; Spanish – Te quiero; Dutch – Ik hou van jou; Greek – Σε αγαπώ; German – Ich liebe dich; Ukrainian – Я тебе люблю; Turkish – Seni seviyoru
  1. We created three posters for a Facebook contest, encoding the titles of popular movies and songs about love. For encoding, we used emojis and Beko’s appliances.

We received positive feedbacks, people were actively engaging on our campaign and participating in contests. Also, we reached all the pre-defined KPI’s, worm comments and happy winners.