UM is the full-service media agency that helps brands with their offline and online communication and media usage. Together with a customer, our team of field specialists develops integrated communication and media strategies in order to help the customer reach their goals within the given budget.
We use various tools and studies in the strategy-planning process, which allows us to easily solve any issue and create new opportunities for our customers. For us, the process itself is challenging, inspiring and fun and we always make sure that we use the full potential of media, content and data.
The “Better Outcomes” concept is what we follow while media planning and that’s how we provide the efficient and accurate media plans. Our media planners provide detailed media elaboration and optimization of the developed strategy. Our media planners are always active from the very first moment of strategy-making and are always aware of the smallest details of the plan. This way, way will definitely be sure to develop an excellent and unmatched media plans.
UM has all disciplines and knowledge in the field of AV (radio, television and video), social, content & creation, programming, video, display, mobile, SEM, SEO, print, outdoor and cinema. This allows our team to make effective and brave moves while implementing plans and also guarantees our customers to receive the best media advice.
Our team consist of experts of different directions, such as researchers, analysts, econometrists and software developers. As a creative media agency, UM Georgia aims to provide the craziest media strategies and make the effectiveness of all marketing and media investments measurable, predictable and optimizable. More specifically, this means research (continuous and ad hoc), tracking of effects (such as social media buzz) and combining and analyzing large amounts of data.
UM is the full-service media agency that helps brands succeed by offline and digital communication and media usage. UM develops integrated digital strategies for branding and performance. The key to excellent results is a good and innovative digital media planning. Each member of our digital team focus on a detailed elaboration and optimization of each digital channel based on the integrated digital strategy and clear KPIs.
We develop digital strategies from awareness to conversion. For large campaigns or very specifically targeted strategies. From daily media optimization to in-depth data analyzes. This is how we get the full potential out of the digital media placement.
UM Georgia has a hardworking team of The Marketing Sciences researchers. They measure the effects of campaigns by conducting both quantitative and qualitative researches. In addition, all online expressions are tagged. After all the results are ready, we used them to optimize media placement through unique tooling, such as C.A.T. (Channel Allocation Tool).
Technology is becoming increasingly important in the marketing and communication field. Automation plays a crucial role in this. What is the ROI of the media bet on sales KPIs? Which media types generate the most online conversions? What is the influence of competitors and seasonality? What is the synergy of different media? Which promotion types are the most effective? – Our team finds answers for questions that can help a business improve their performance.
UM Georgia’s Marketing team develops tools and software to make real-time analyzes of cross-media effects on business KPIs. The team also advises on bringing the data infrastructure and measuring instruments in order.