QUICK CONTACT

Apple Pay
Apple Pay
Apple Pay

In September 2019 Apple Pay had a huge launch in Georgia. Mastercard, as a leader in technology & innovation had to be linked to the first ever mobile payment method in the country. UM team worked with Mastercard and covered  tons of channels to raise awareness about the brand being the first to bring an innovational payment method in the region.

Beside this great news, Mastercard also offered its customers a merchants’ campaign. Customers only had to pay with Mastercard and Apple Pay, without any additional terms, in order to get really nice benefits such as discounts, additional gifts, etc. the campaign received a huge response and interest. We had different kinds of content and Ad campaigns, explaining all the benefits and usage rules. The Ads were placed on social media, google, popular local websites, outdoor banners, digital banners, radio.

The Georgian community waited for this innovation for a long time and was super happy to have an opportunity to test it by themselves now.