UM Georgia and McCann Tbilisi collaborated to make Fanta the first brand in Georgia to release the animated Viber-app stickers.
Digital era requires everything to be fun and easy, that’s why we created 28 animated stickers specially for Georgian teenagers. We considered the local insights in the creative process. This sticker pack included the phrases that are often used by Georgian youngsters at schools, universities or simply, with their friends.
Millennials are all into simplifying everything and with this sticker pack, they had an opportunity to express their words with fun animations.